Content pillars & calendar
A small set of repeatable formats built around what your buyers actually ask, planned far enough ahead to survive a busy month without the calendar collapsing.
Social media
management.
Organic social that gives the paid media something worth amplifying — and a DM inbox that turns interest into a sale instead of leaving it on read.
Most social media management is measured on the wrong things. Followers and engagement rate feel like progress, but neither appears in a revenue report. A post that gets 400 likes and no enquiries has done nothing except cost you a morning.
The version that works treats organic as a testing ground for paid. Formats and hooks get proven cheaply on the feed, and whatever earns attention organically becomes ad creative with a budget behind it. That loop is why the two disciplines belong with the same person — when the social manager and the media buyer are different agencies, the learning never crosses over.
The other half is the inbox. Comments and DMs are where considered purchases actually close, and most brands treat them as an afterthought.
01 — What's included
What you actually get.
Production
Short-form video, statics, and carousels produced from your existing assets — product shots, customer footage, whatever already exists — rather than a studio budget.
Community & DM handling
Comments and messages answered in your voice, with the questions that keep recurring fed back into the content plan and the ad copy.
Conversational commerce
Messenger, Viber, and Google Business Messages set up so a conversation can become a sale, including chatbot flows for the questions that repeat.
Social commerce
TikTok Shop, Shopee and Lazada storefronts kept current, with organic content pointed at listings that are actually in stock.
The paid handoff
Organic winners promoted as ad creative, so the feed becomes a low-cost testing ground instead of a separate silo.
02 — Proof
Numbers from real accounts.
From social programmes run for a national optical retailer and a 4×4 off-road shop — the conversation figures come from a three-year always-on messaging engine that turned social into direct sales chats.
44.5MSocial impressions
138Ads produced & run
25,227Conversations started
$1.43Cost per conversation
6.93MReach
3 yrsAlways-on programme
03 — How it runs
The order
matters.
Buying against a broken signal just spends the budget faster, so the measurement work always comes first.
Get a free account review →-
01
Audit what already lands
Look at the last six months of posts against enquiries, not likes. The formats that quietly produce conversations are usually not the ones getting the most engagement.
-
02
Set the pillars
Three or four repeatable formats tied to real buying questions, so production stops starting from a blank page every week.
-
03
Run the inbox
Comments and DMs handled daily, with recurring questions logged — that log becomes next quarter's content and the next round of ad copy.
-
04
Promote the winners
Anything that earns attention organically gets budget behind it, tested properly as paid creative.
04 — Questions
Before you ask.
Do you actually post, or just plan?
Both. I build the calendar, produce the assets from what you already have, and schedule and publish. If you have an in-house designer or videographer, I brief them instead and keep the strategy and scheduling.
Do you handle comments and DMs?
Yes, and it's usually where the money is. For considered purchases — services, vehicle work, higher-ticket retail — the sale closes in the inbox, not the caption. Anything needing your specialist knowledge gets routed to you rather than guessed at.
Can I hire you for organic social only?
You can, though it's rarely the best value. The reason this works is that organic and paid inform each other; running only one half means paying for tests whose results nobody applies. If budget is tight, the honest advice is usually to fix tracking first, then paid, then organic.
Want this pointed
at your account?
Send over the account, the vertical, and what's not working. You'll get a reply within two working days and the first two things I'd change — free, whether or not you hire AQM.