PHI-safe measurement
Conversion actions and event names designed so nothing identifying or diagnostic leaves the site, with tracking removed from pages where it can't be made safe.
HIPAA & privacy-
compliant marketing.
Running paid acquisition in healthcare without leaking protected health information into your analytics stack.
In regulated verticals the usual growth-marketing playbook is a liability. A standard pixel on a booking confirmation page can transmit protected health information to an ad platform. A conversion name that describes a treatment programme can do the same. Most agencies install both without noticing.
I've run multi-channel patient acquisition for a US addiction-treatment provider — Google Search, programmatic through QuantCast and MNTN, and paid social — alongside the tracking compliance and accessibility work that vertical demands.
The constraint is real, but it is workable. You can measure performance properly without sending anything you shouldn't to a third party.
01 — What's included
What you actually get.
Consent management
Consent Mode and CMP configuration so tags respect a visitor's choice rather than firing regardless.
CPRA / CPPA alignment
California privacy requirements handled in the tracking layer, including opt-out signals and data-sharing disclosures.
Compliant campaign structure
Ad copy, keywords, and audience settings that stay inside platform policy for healthcare and other restricted categories.
Web accessibility
Accessibility work on landing pages, which in US healthcare is both a legal exposure and a conversion issue.
Documentation
A written record of what is tracked, what is deliberately not tracked, and why — the thing you want on hand when someone asks.
02 — Proof
Numbers from real accounts.
US addiction-treatment search, run alongside HIPAA-conscious tracking, CPRA/CPPA compliance and web accessibility work.
$117KManaged in healthcare
7.56%Conversion rate
1,051Conversions
$112Cost per lead
7Themed ad groups
$8–9Typical click cost
03 — How it runs
The order
matters.
Buying against a broken signal just spends the budget faster, so the measurement work always comes first.
Get a free account review →-
01
Map the exposure
Every tag, form, and conversion action reviewed for what it transmits and to whom, including the ones inherited from previous agencies.
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02
Rebuild measurement safely
Re-specify events so performance stays measurable without identifying anyone or describing their condition.
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03
Bring campaigns into policy
Structure, copy, and targeting reviewed against platform rules for restricted categories before spend resumes.
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04
Document and hand over
A written map of the setup, so the next audit doesn't start from zero.
04 — Questions
Before you ask.
Are you offering legal compliance advice?
No. I'm a marketer, not a lawyer, and nothing here is legal advice. What I provide is the implementation work — building tracking and campaigns that avoid the mechanisms that commonly cause problems, documented so your counsel or compliance officer can review exactly what is running.
Can you sign a Business Associate Agreement?
That depends on the engagement and how your counsel scopes it. In practice the setups I build are designed so protected health information never reaches the ad or analytics platforms in the first place, which is the stronger position regardless of paperwork.
Which regulated industries have you worked in?
Addiction treatment and healthcare in the US, which is among the strictest for paid media. The same discipline applies to finance, legal services, and any vertical where the ad platforms restrict what you can target or say.
Want this pointed
at your account?
Send over the account, the vertical, and what's not working. You'll get a reply within two working days and the first two things I'd change — free, whether or not you hire AQM.