Media Buying & PPC Management
Paid acquisition across search, social, programmatic, and marketplace — structured around real conversion signals and unit economics.
Read more →AQM Digital Marketing · Media buying & paid ads · PH, US hours
Media buying that moves the number.
0Years experience
0Google Ads managed
0Peak ROAS
0Leads driven
0Ad platforms
Trusted with budget by California Recovery Center · Executive Optical · Chapter One · NXT Gen Garage · MerQado PH · Ubertech
01 — Services
Paid media services —
not just the ad account.
AQM is a full-funnel shop — Google Ads specialist work, paid social, and marketplace PPC. Seven disciplines that have to work together before spend does anything useful: the buying, the measurement underneath it, and the page it all lands on.
GA4 & Conversion Tracking Setup
GA4, Firebase, and GTM tracking architecture, conversion imports, and call-tracking attribution that decisions can actually rely on.
Read more →App Store Optimisation & iOS UA
Keyword research and title testing across Apple Search Ads and Google data to win organic install visibility.
Read more →Brand & Content
Positioning, content engines, and community strategy that give the paid media something worth clicking.
CRO, Shopify & Landing Pages
Shopify Liquid builds, WordPress landing pages, and CRO — fixing where traffic lands, not just how it arrives.
Social Media Management
Content pillars, community and DM handling, and social commerce — organic that feeds the ad account instead of running beside it.
Read more →HIPAA & Privacy-Compliant Marketing
HIPAA, CPRA/CPPA, consent management, and web accessibility for regulated, audit-ready marketing.
Read more →02 — Case studies · Google Ads, Meta, Apple Search Ads
Where AQM has driven
the number.
Full-funnel paid media across US healthcare, iOS apps, retail, and automotive — search, social, programmatic, marketplace, and conversational commerce.
Google Ads · Search
Six-figure healthcare search account
California Recovery CenterUS addiction-treatment Search — one of paid media's most regulated, most expensive verticals, where clicks run $8–9.
$117KManaged spend
7.56%Conversion rate
1,051Conversions
~3.5×Approx. ROAS
$112Cost per lead
343KImpressions
- Account architecture
- Seven themed ad groups — Outpatient, Residential, Detox, Addiction Continuation, Insurance, and DUI Program. Residential led at 8.95% CVR; Outpatient drove 366 conversions.
- What set it apart
- Testing an AI Max ad group against manual structures, with disciplined UTM tagging and conversion tracking end to end.
Marketplace PPC
Marketplace PPC at 9× return
Executive OpticalKeyword search and item-recommendation placements on Shopee and Lazada for the Philippines' largest optical retailer — bid against GMV, not clicks.
9.08×ROAS
$52KMerch value
151KClicks
$5.7KBudget spent
3.69%CTR
4.1MImpressions
- What I did
- Rebuilt shopfronts and listings for search visibility, split spend between keyword search and item recommendations, pruned bids against GMV. Jan 2021 – Dec 2022; playbook later extended to Zalora, GrabMart, and Pickaroo.
Meta CPAS
Motive-led creative on CPAS
Executive OpticalBuilt creative against distinct purchase motives — not another payday-sale asset — with copy pulled from real customer objections.
5.97×ROAS ▲ 59.9%
$0.98Cost/item ▼ 38.4%
$0.16Cost/ATC ▼ 46.5%
3.66%CTR ▲ 2.77%
44.5MImpressions
70/30Prospect/retarget
- Context
- Part of a broader 2022–2023 social programme spanning 138 ads and 44.5M impressions on $13.6K total spend.
Meta · Click-to-Messenger
Messaging-led sales engine at scale
NXT Gen GarageA three-year, always-on conversational-commerce programme for a 4×4 off-road shop — driving buyers into Messenger for complete builds, maintenance, and services.
25,227Conversations
$1.43Cost/conversation
$40.6KManaged spend
28.6MImpressions
6.93MReach
41Campaigns, 3-yr run
- What I did
- Ran sustained Click-to-Messenger campaigns — SuperSale, BERMONTHS, and always-on promos — turning ad spend into direct sales conversations for builds and services.
- Consistency
- Held cost-per-conversation near $1.43 across three years and 41 campaigns, with top performers (HOT PROMO at $1.18) beating the account average.
Apple Search Ads
Efficient iOS acquisition on ASA
iOS app portfolioKeyword-driven installs where a 46% tap-to-install rate signals a strong keyword-to-product-page match.
417App installs
$1.73Cost per install
46.2%Tap-to-install
$0.80Cost per tap
2.66%Tap-through rate
$0.45Best-day CPI
- Approach
- Keyword and product-page targeting tuned so tapped users converted nearly half the time — efficiency came from intent match, not volume buying. Pushed daily test spend to find volume ceilings while holding CPA.
Meta · App install funnel
Full-funnel installs across two apps
Dog Translator · Solos Music AICheap installs and trials across the portfolio, then a sharp drop at subscribe — confirming the paywall, not the media, as the bottleneck.
1,843App installs
$0.90–1.09Cost per install
250Trials
$5.09Cost per trial
$4.9KCombined spend
2 appsPortfolio scope
- Structure
- Dog Translator: $4K → 1,417 installs at $1.09, 250 trials at $5.09. Solos Music AI: $821 → 426 installs at $0.90 — broad creative test into event-optimised campaigns.
YouTube · Video
Video launch at $1.19 CPM
Executive Optical × ZaloraBumper and skippable video to grow awareness in the Zalora customer base, planned with Google Keyword Planner.
930KImpressions
$1.19Average CPM
5.97%Engagement rate
$1,250Total spend
3Ad groups
6/15/30sHook lengths
- Outcome
- Three ad groups by length — 6-second bumpers plus 15s and 30s video — testing hook duration against the intended market. Genuine view-through, not just served impressions.
03 — How AQM works
Ownership of
revenue.
It's the difference between reporting metrics and moving the number. Every engagement runs the same loop, in the same order — because buying against a broken signal just spends faster.
Start a conversation →-
01
Audit the measurement layer
GA4, GTM, Firebase, pixel and CAPI, call tracking. Before a single bid changes, the numbers the account optimises toward have to be true.
-
02
Find where the funnel breaks
Impression to click to landing to purchase. Cheap installs with a dead subscribe step is a paywall problem, not a media problem — and the fix costs nothing in ad spend.
-
03
Buy against the real signal
Account structure by intent theme, creative built against purchase motive, bids set on unit economics — GMV and revenue, not clicks.
-
04
Hold the efficiency while scaling
Push test spend to find the volume ceiling without letting CPA drift. Three years and 41 campaigns at a $1.43 cost per conversation is the version of this that works.
AQM
Aloysius Magtoto
Founder · Registered Marketing Professional
04 — Who runs it
One marketer,
nine years, five platforms.
AQM Digital Marketing is run by Aloysius Magtoto, a Registered Marketing Professional who has spent nine years buying media across US healthcare, iOS app portfolios, global hardware distribution, and Philippine retail.
You deal with the person doing the work. No account manager relaying briefs to a junior buyer, no bench of trainees learning on your budget.
More about Aloysius →05 — Questions
The things people
ask first.
Do you work with clients outside the Philippines?
Yes — most of my recent work is US-based. I'm in the Philippines on GMT+8 and work US hours, so there's overlap with both coasts. My longest-running healthcare account, California Recovery Center, is a US addiction-treatment provider running Google Search, programmatic, and paid social.
Which ad platforms do you actually buy on?
Google Ads (Search, App Campaigns, YouTube), Meta Ads including Advantage+ and Collaborative Ads, Apple Search Ads, TikTok Ads, and programmatic through QuantCast and MNTN. On the marketplace side: Shopee, Lazada, TikTok Shop, and Zalora.
Can you handle regulated industries like healthcare?
Yes. I've run HIPAA-conscious patient acquisition, including CPRA/CPPA tracking compliance, consent management, and web accessibility work. In addiction treatment, clicks run $8–9 and the compliance rules are strict — getting the tracking wrong there isn't a reporting problem, it's a legal one.
Is it just ad management, or the tracking too?
The tracking comes first. GA4, Google Tag Manager, Firebase events, Meta Pixel and CAPI, offline conversion imports, and call-tracking attribution through CallRail or CallTrackingMetrics. If the account is optimising toward a number that isn't true, better bidding just spends the budget faster.
Freelance projects, or a full-time role?
Both. I take on freelance and contract media buying, and I'm open to full-time roles for the right team. Tick "Full-time role" on the form and tell me about the position.
What happens after I send the form?
I reply within two working days. If it looks like a fit, we book 20 minutes, you walk me through the account, and I tell you the first two things I'd change — whether or not you hire me. If it isn't a fit, I'll say so and point you somewhere better.
06 — Get in touch
Ready to move
your number?
Send over the account, the vertical, and what's not working. I'll come back within two working days with where I'd look first — free, whether or not you end up hiring me.
- Reply within 2 working days
- No pitch deck, no retainer talk on the first call
- Not a fit? I'll point you somewhere better
aloymagtoto@gmail.com
- Phone · WhatsApp · Viber 0917 173 7602
- LinkedIn linkedin.com/in/aloymagtoto
- Based in Philippines · GMT+8, working US hours